Project pink


Meet Duncan
Endurance. As a marathon runner and biker—someone who built their career at sportswear powerhouses like Reebok, it’s a concept I’m very familiar with. How could I not be? From pushing my own body, to thinking about the way others push theirs, I’ve done so much to explore just how amazing the human body is. But ironically, it was something I wasn’t seeking out at all that taught me the most.

Hong Kong Breast Cancer Foundation
The Hong Kong Breast Cancer Foundation (HKBCF) was set up on 8 March 2005, as a non-profit charitable organisation dedicated to mitigating the threat of breast cancer to the local community through education, patient support and research & advocacy. The HKBCF is operated by Hong Kong Breast Cancer Foundation Limited.

Mission of the foundation
The Hong Kong Breast Cancer Foundation is dedicated to promoting public awareness of breast cancer and the significance of breast health, empowering individuals with knowledge to prioritize early detection and prevention. It is committed to supporting breast cancer patients throughout their recovery journey, providing essential resources and emotional care. Additionally, the Foundation advocates for improved breast cancer care across Hong Kong, striving to enhance treatment access and quality for all those affected.
How It Works

1. Purchase any pair of OOFOS on oofos.hk. Every single product on our website is eligible.

2. 1% of all net sales and 10% of project pink product net sales via www.oofos.hk will be donated to Hong Kong Breast Cancer Foundation in support of breast cancer patients. Hong Kong Breast Cancer Foundation does not endorse and is not in any way responsible, and has no legal liability, in respect of this product, its content and the activities or views of OOFOS

3. That money helps support mitigating the threat of breast cancer in the local community through education, patient support, research and advocacy.